Online Social Networks in Local Campaigns

Newly elected Scarborough representative Sean Flaherty has written a fascinating diary at Turn Maine Blue about his use of facebook and the internet during his successful campaign to unseat Republican John McDonough.


We used Facebook to distribute information about campaign news and events, but more importantly, to remind people to sign up to vote early, or if they were away, vote absentee. About once a week during the final 6 weeks, we sent a message. Each one concluded with, "Remember to sign up for your absentee ballot, call now..." I truly believe this was instrumental in helping to reminded college kids and recent grads like myself, to get their ballot early.

Facebook was also key in reaching out to the absentee voters who I didn't know. Each week, the town clerks in Maine would forward to the State Parties complete lists of people who had applied for an Absentee Ballot. The State Party said to call all these folks or send them a brochure. And I did just that. But the first thing that I did was highlight every single voter who was between the ages of 18 and 29. Then, I went onto Facebook, searched for their name, and sent them a message.


Be sure to also check out his website and facebook group.